Noah Latif needed a film that could do more than document his solo show in St. Moritz; it needed to translate the depth of his practice into something emotionally immediate and culturally resonant.
Fear
Freedom
experience.
OUR STRATEGY
Our strategic focus was to frame both the artist and the exhibition platform around ideas of truth, experimentation, and emotional exposure, making the work feel immediate, human, and relevant.
In that story, StART played an important role as a cultural partner, creating the conditions for Noah’s work to be presented without boundaries and with full creative freedom.
By capturing the lead-up to the exhibition, we built a portrait that connected the autobiographical core of his work, including his reflections on fear, freedom, and lived experience, to the wider significance of the show itself.
The result was a short documentary that elevated not only the artist and exhibition, but also the wider collaboration and cultural framework that made the project meaningful.
