In 2021, at a time when the world felt anything but connected, FBC partnered with Berlin-based agency Knas to create a global campaign for Marley Spoon to build on a simple truth: food still brings us together.
The challenge wasn’t just creative. It was logistical.
Strict lockdowns. Remote collaboration. International talent. Multiple markets.
One unified idea.
We developed and delivered a full campaign ecosystem which included a hero TVC, along with 30, 15, and 6-second cutdowns for Australia, plus a suite of assets for the US market. Every piece was designed to feel cohesive, human, and immediate.
Production became an exercise in precision.
Storyboards were built to translate seamlessly across formats.
Motion control allowed us to create consistency across multiple environments. Food styling and photography were elevated to hero status and every ingredient, every texture designed to feel tactile and real, even through a screen.
Collaboration stretched across borders.
- Collaboration with a Food Stylist was key in creating the mouthwatering visuals that Marley Spoon’s brand deserved.
- From animators and musicians to international voice talent and a Netherlands-based food photographer, the project pulled together specialists from around the world, working toward a shared tone: warmth, intimacy, and optimism.
- Post-production brought it all together, shaping a flexible system of assets that could live across TV, digital, and social without losing impact.
The result is a campaign that feels simple, but is anything but. - Crafted under constraint.
- Built across continents.
- Rooted in something universal.
Because even when everything stops, people still gather around food.