FBC partnered with Third Bridge Creative and Amazon Music
to create a new kind of artist content that was thoughtful, reflective, flexible, and built for how people actually discover music today.
The brief was simple:
Make new releases unmissable.
Keep it short. Keep it scalable. Keep it true to the artist.
We developed a series of bite-sized video “album trailers” designed to capture the essence of a release in under two minutes, with minimal lift from the artists themselves.
Think of it as music discovery but compressed into intimate insight into creating an album.
Working with Latin artists including Bomba Estéreo and Justin Quiles, we built a system that blended storytelling, animation, and sound design into a repeatable format, one that could flex across artists, genres, and markets without losing personality.
Every piece started with a story.
Custom storyboards shaped the narrative of each video, translating an artist’s sound and identity into something visual. From there, animation and motion design — led in collaboration with animator Wim — brought energy and texture, while sound design ensured each piece hit with the same precision as the music it promoted.
The real challenge wasn't just creativity. It was efficiency.
In just five weeks, we built and delivered a full content system which was a modular template that allowed Amazon Music to scale this format across future releases.
And it performed.
600K+ views on YouTube for Bomba Estéreo.
200K+ views on Instagram for Justin Quiles.
Featured across Amazon Music’s social channels and in-app ecosystem.
The result is a format that doesn’t just promote music, it extends it.
