MARLEY
SPOON
Uniting Teams and Tummies:
A Pandemic Production for Marley Spoon
Details
Client: Marley Spoon
Agency: Knas
Post-production Co: Four Bent Corners
4 min. read
In a world facing a pandemic, the power of food brings people together. Four Bent Corners (FBC) was given an opportunity to collaborate with Berlin’s creative agency, Knas, in delivering a delectable project for Marley Spoon. This global initiative took place in the early stages of the pandemic, requiring us to navigate strict rules and regulations. The mission was clear: create and produce a TV commercial (TVC) along with 30, 15, and 6-second versions for the Australian market, and develop assets for use in the USA.
Our partnership with Knas had a singular intention: to craft a TVC that would resonate with audiences nationally in Australia and provide essential assets for the American market. Technical Expertise and Asset Creation:
From a technical and asset creation perspective, our scope encompassed a multitude of tasks:
- TVC Production: FBC was responsible for the conception, production, and delivery of the TVC itself, ensuring it met the high standards expected.
- International Talent: We undertook the task of casting talent from around the world to provide an Australian voice-over, adding a global touch to the project.
- Collaboration with a Food Stylist: Collaboration with a food stylist was key in creating the mouthwatering visuals that Marley Spoon’s brand deserved.
- Photography: We secured and collaborated with a renowned food photographer based in the Netherlands to generate assets for use on various social media platforms.
- Pre-Production: Extensive pre-production efforts were made, including art direction, studio setup, and the sourcing and preparation of assets for both the TVC and the still photography campaign. We formed a dedicated team of collaborators to bring the project to life.
- Innovative Technology: Cutting-edge technology was deployed, including MOCO, a motion-controlled robot that allowed precise camera movement, enabling us to seamlessly change environmental elements while maintaining visual consistency.
- Post-Production: In the post-production phase, we fine-tuned the still photography and edited the TVC, creating bite-sized snippets tailored for web and social media use.
Project Execution:
To bring this project to life, FBC collaborated with musical experts who interviewed numerous Latin musicians, while we focused on the following key aspects of the production:
- Storyboarding: We meticulously crafted storyboards for each video. These storyboards served as the foundation for the videos’ creative direction and content.
- Animation Production: FBC worked closely with animator, Wim to transform the storyboards into dynamic, visually engaging videos that would captivate the audience.
- Sound Design: To ensure an exceptional viewer experience, our team dedicated itself to sound design, ensuring the audio quality and flow of the videos were second to none.
This project allowed Four Bent Corners to exemplify its core values: versatility, integrity, innovation, authenticity, and unwavering high standards. The challenges presented by the pandemic were met with dedication and integrity, underscoring our commitment to delivering on our promises.
In a time when the world needed unity, food, and shared experiences more than ever, Four Bent Corners, in partnership with Knas, successfully delivered a project that resonated with audiences and demonstrated the power of true creative collaboration, even in the most unprecedented of times.
