Crafting Magic:

Behind the Scenes of the Bombay Sapphire x Christian Siriano Collaboration


4 min. read

FBC was brought on to execute on a creative concept and exciting shoot in New York City in anticipation for Fashion Week.

The shoot was for Bombay Sapphire in collaboration with Christian Siriano. We wanted to create a visual masterpiece that not only showcased Bombay but also evoked images and emotions that would stay with the viewer. 


Advertisement Agency:     BBDO NY
                  Agency EP:     Melanie Cornish
           Group Creative:     Rob Concepcion
        Creative Director:     Jess Andrews
        Creative Director:     Anshumani Khanna
                      Director:     Tobias Nathan
     BBDO Studio Head:      Kelly Maousek
                 Production:      Four Bent Corners
            Production EP:      Richard Patterson
            Production EP:      Sarina Di Mento
                    Producer:      Zena Wood
                            DOP:     Santiago Gonzales
            Table Top DOP:     Steve Romano
    Stills Photographer:     Stephanie Pistel
           Art Department:     Lauren Burge
          Post production:     BBDO Studios

Embark on a journey with us as we unravel the intricacies of bringing the Bombay Sapphire x Christian Siriano collaboration to life. From concept to execution, every step of this creative endeavor was a testament to the power of collaboration, innovation, and dedication.

A Visionary Concept

It all began with a brilliant concept that seamlessly intertwined the essence of Bombay Sapphire and the iconic designs of Christian Siriano. As producers at FBC, we were tasked with turning this vision into reality, infusing it with elegance. Working with BBDO Studios, we embarked on a mission to craft a visual masterpiece that would leave a lasting impression.

New York’s Charm

Choosing the perfect location was paramount to capturing the spirit of the collaboration. With meticulous attention to detail, we scoured the vibrant streets of the West Village and sought out stylish interiors that served as the backdrop for our narrative. Each location was carefully selected to complement the product and story, adding depth and character to the commercial.


The Dress

At the heart of the collaboration was a breathtaking dress inspired by the classic French 75 cocktail. Designed by the visionary Christian Siriano himself, the dress embodied elegance and sophistication. Paired with expertly crafted cocktails, we captured the essence of Bombay Sapphire in every frame, both on the shoot and at New York Fashion Week.

Capturing Dynamic Textures

To elevate the visual experience, we incorporated motion control techniques, seamlessly blending glass, water, and ink to create mesmerizing imagery. With the help of the Bolt X, we captured the vibrant colors and textures of the dress and Bombay Sapphire, adding a dynamic element to the commercial. Special thanks to Steve Romano for his hospitality and expertise at his studio in White Plains.

Behind the Lens

None of this would have been possible without the creative vision of our director, Tobias Nathan. With a passion for storytelling and an unwavering attention to detail, Tobias orchestrated every aspect of the shoot with finesse. Fashion photographer Stephanie Pistel beautifully captured the moments between Christian Siriano and the dress, immortalizing the essence of the collaboration.

”over 60


crew members”

Celebrating Success

With over 60 talented crew members, three stunning locations, two Alexas, and a touch of robotics, we have truly achieved something remarkable. As we raise our glasses high, let’s toast to the countless memories we’ve created, the challenges we’ve overcome, and the success we’ve achieved together. Here’s to many more adventures and accomplishments in the future.

Join us on this extraordinary journey as we unveil the Bombay Sapphire x Christian Siriano collaboration to the world.
Cheers to creativity, innovation, and the power of collaboration!

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