In the lead-up to New York Fashion Week, FBC partnered with BBDO to bring a singular vision to life: translate the essence of Bombay Sapphire into fashion, film, and feeling.
At the center of this was a custom Christian Siriano gown inspired by the French 75. Effervescent. Elegant. Iconic. A dress designed not just to be worn, but to embody the spirit of the brand.
We built the world around it.
From the streets of the West Village to carefully curated interiors, every location was chosen to reflect the sophistication and vibrancy of Bombay Sapphire. Every frame was designed to linger, balancing artistry and vision.
From the streets of the West Village to carefully curated interiors, every location was chosen to reflect the sophistication and vibrancy of Bombay Sapphire. Every frame was designed to linger, balancing artistry and vision.
Using motion control and robotics, we captured the interplay of glass, liquid, and fabric in precise, cinematic detail. Color, texture, and movement became the language — echoing both the complexity of the cocktail and the craftsmanship behind the dress.
Director Tobias Nathan led with a meticulous eye for composition and narrative, while photographer Stephanie Pistel captured the quiet, intimate moments and the tension between creator and creation.
The Dress
The result is a seamless fusion of fashion, film, and flavor.
A campaign that doesn't just showcase a collaboration — it distills it.
60+ crew.
Three locations.
Dual Alexa.
Robotic precision.
All in service of one idea: elevate craft to something you can feel.
Services
Advertisement Agency: BBDO NY
Agency EP: Melanie Cornish
Group Creative: Rob Concepcion
Creative Director: Jess Andrews
Creative Director: Anshumani Khanna
Director: Tobias Nathan
BBDO Studio Head: Kelly Maousek
Production: Four Bent Corners
Production EP: Richard Patterson
Production EP: Sarina Di Mento
Producer: Zena Wood
DOP: Santiago Gonzales
Table Top DOP: Steve Romano
Stills Photographer: Stephanie Pistel
Art Department: Lauren Burge
Post production: BBDO Studios