At Four Bent Corners, we believe that every successful business story is rooted in a great human or pet story.
Happy Go Healthy HGH is a premium pet supplement company that embodies the simple core values of creating products with excellent ingredients to ensure that your four-legged friends lead vibrant lives.
Happy Go Healthy needed a brand story that could immediately build trust, generate desire, and clearly signal that this was not just another supplement entering a crowded category.
A crew of 26 people and 15 dogs
Production Challenges:
Our strategic focus was to position the product around holistic performance from the inside out, highlighting the unique power of its veterinarian-formulated system rather than reducing the brand to an ingredient-by-ingredient comparison. We leaned into the ease and convenience of the kibble format as a strength, framing it as a simple daily addition that delivers serious nutritional impact without compromising credibility or sophistication.
Most importantly, we sharpened the brand’s point of difference around its guaranteed ingredient levels across the full 18-month shelf life, reinforcing Happy Go Healthy as a more rigorous, intentional, and trustworthy choice than conventional competitors.
Our collaboration with Happy Go Healthy was centered around the creation of a seven-part video series, production of packaging and the user experience (UX) for their website that encapsulated humor and vibrancy while celebrating the heartwarming journey of their mascot, Charlie.
Technical Aspects and Asset Creation:
The scope of the project involved several technical aspects and asset creation, including:
- Entire 360° Production: FBC managed every aspect of the project, ensuring a seamless execution from concept to delivery.
- Casting Talent: We worked with a diverse cast of 15 dogs and 26 humans, each playing a pivotal role in the series.
- Pre-Production: Extensive pre-production involved art direction and a two-day setup and shoot direction, ensuring the perfect backdrop for Charlie’s vibrant journey.
- Production: Filming and video production were carried out with utmost precision. The Phantom camera, capable of capturing 2000 fps, was used to beautifully showcase Charlie’s charismatic shakes.
- Post-Production: Our team meticulously edited the seven-part video series to bring out the humor and vibrancy HGH aimed to convey.
- Retouched Still Photos: The project also involved post-production enhancements to still photos, refreshing them with elements of florals to maintain a consistent and vibrant aesthetic.
Resulting Creativity:
FBC’s Creative Director and Executive Producer, Sarina Di Mento, led a talented team of designers to breathe life into HGH’s vision. The result was a vibrant new brand identity for Happy Go Healthy, reflecting its positive mission statement. The new face of HGH now graces products available in pet stores across the United States and on Amazon.com
Conclusion:
Our partnership with Happy Go Healthy shows what happens when brand purpose meets strong creative and strategic direction. Together, we created work that celebrates the joy pets bring while elevating HGH’s promise of care, credibility, and holistic well-being. This case study reflects the power of collaboration to build real brand meaning, and we’re excited to keep helping HGH grow its impact for pets and the people who love them.