Engineering Creativity

The Intersection of Motion Control and the Future

In this episode of The Corner, Zena Wood dives deep into the world of motion control, new filmmaking technologies and AI with founder of The Garage and visual engineer, Steve Giralt. In this exciting conversation set in Industry City, Brooklyn, Zena and Steve explore many current themes infiltrating the film and commercial industry.

Steve describes the dynamic environment of their studio, affectionately known as “The Garage,” a hub for production companies, artists, and innovators. They discuss the unique setup of their space, designed for cinematography, TV commercials, and constant experimentation. The Garage boasts a full machine shop, commercial kitchen, post-production facilities, and a plethora of gear, all arranged to facilitate both large-scale projects and spontaneous creative play.

Throughout the episode, Steve shares insights into their creative process, emphasizing the importance of practical image-making even in the age of CGI and AI. He talks about the challenges and rewards of working with high-speed cinematography and robotics, and how they continually push the boundaries of what’s possible. Zena and Steve also delve into the role of AI in the creative industry, viewing it as a tool that complements rather than replaces human artistry.

Listeners will get a behind-the-scenes look at the meticulous and often complex and thrillingly messy processes that go into creating stunning visual content, as well as a glimpse into the playful yet purposeful experimentation that defines their work. This podcast is a must-listen for anyone interested in the intersection of technology and creativity, and the future of visual engineering.

Join us on this journey of innovation, where art meets science, and imagination meets precision.

Featured Projects

 Noticing the potential of a perfect marriage between the amount of beautiful and talented pro dancers and the needs of fashion brands, The Fashion Composers fills a unique gap in the industry. The result has been spectacular. The Fashion Composers has worked with brands such as Gucci, Armani, Burberry, Coty, Louis Vuitton and many others. 

Joshua Menco, NCE, is an Amsterdam-based film editor. He has won a Golden Calf for the short film Pantser and Best Editing at Shortcutz for Nobu. He has been in the cutting room for 8 feature films and several TV series’ — not a small feat!

Joris’s repertoire spans across diverse sectors, from the tantalizing world of food to the playful realm of kids’ commercials. When asked about his preference, Joris emphasizes the allure of both domains. He describes the technical precision required in food cinematography, where every detail matters, juxtaposed with the spontaneity and social finesse demanded in working with child actors. For Joris, the blend of these two worlds fuels his creativity, offering a dynamic landscape for storytelling.

In the heart of our conversation with Leanne, the spotlight illuminates her artistic odyssey, beginning with the genesis of her creative endeavors. “Growing up, I was always drawn to art,” Leanne shares, painting a vivid picture of her childhood infused with colors, shapes, and endless possibilities. “Whether it was sketching in my notebook or experimenting with different mediums, art was my sanctuary.”

Sam’s journey traces back to his deep-rooted love for the natural world. As a biologist by training, he found himself captivated by the intricate tapestry of life from a young age. His fascination with nature evolved into a passion for storytelling, driving him to explore the intersection of science and narrative. Sam’s trajectory led him to the BBC, where he honed his skills in natural history filmmaking, laying the groundwork for his future endeavors.

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