Capturing the Essence of Childhood and Flavor

A Conversation with Joris Noordenbos

Welcome back to “The Corner”! Today, we delve into the world of creative direction with the renowned Amsterdam-based director, Joris Noordenbos. In this exclusive interview, we uncover Joris’s unique approach to directing, his insights into working with children and food, and the magic behind his captivating cinematography.

A Versatile Director

Joris’s repertoire spans across diverse sectors, from the tantalizing world of food to the playful realm of kids’ commercials. When asked about his preference, Joris emphasizes the allure of both domains. He describes the technical precision required in food cinematography, where every detail matters, juxtaposed with the spontaneity and social finesse demanded in working with child actors. For Joris, the blend of these two worlds fuels his creativity, offering a dynamic landscape for storytelling.

Working With Child Actors

One of the industry’s adages claims that filming children is as unpredictable as it gets. However, Joris unveils his strategies for success. From meticulous casting to tailoring shoot days around the needs and preferences of young actors, Joris ensures a smooth production process. He shares anecdotes and lessons learned, highlighting the delicate balance between camaraderie and professionalism when working with children on set.

Crafting Visual Magic with Tabletop Cinematography

Transitioning to his work in food commercials, Joris sheds light on his innovative approach to tabletop cinematography. By placing the camera at the perspective of a child, Joris creates a whimsical world where even the mundane becomes enchanting. He discusses the use of specialized lenses, such as probe lenses, to evoke nostalgia and capture the essence of childhood wonder.

Fostering a Collaborative Environment

Beyond technical prowess, Joris emphasizes the importance of fostering a collaborative and inclusive environment on set. He shares insights into curating crews aligned with the project’s ethos and creating spaces where creativity thrives. Joris believes in soliciting input from every team member, fostering a sense of ownership and camaraderie that elevates the final product.

Bringing Brand Identity to Life

In discussing his work with iconic brands like KFC, Joris delves into the process of translating brand identity into visual storytelling. From capturing the essence of homemade comfort food to infusing dynamic energy into every frame, Joris’s approach resonates with audiences, immersing them in a sensory experience that transcends mere advertising.

Featured Projects

 Noticing the potential of a perfect marriage between the amount of beautiful and talented pro dancers and the needs of fashion brands, The Fashion Composers fills a unique gap in the industry. The result has been spectacular. The Fashion Composers has worked with brands such as Gucci, Armani, Burberry, Coty, Louis Vuitton and many others. 

Joshua Menco, NCE, is an Amsterdam-based film editor. He has won a Golden Calf for the short film Pantser and Best Editing at Shortcutz for Nobu. He has been in the cutting room for 8 feature films and several TV series’ — not a small feat!

Against the backdrop of Amsterdam’s Film Academy, Rolf found his calling, defying odds to become one of the youngest students ever admitted. He always knew he wanted to make films. Reflecting on his formative years, he emphasizes the importance of forging bonds with fellow filmmakers, a camaraderie that continues to shape his professional trajectory.

In the heart of our conversation with Leanne, the spotlight illuminates her artistic odyssey, beginning with the genesis of her creative endeavors. “Growing up, I was always drawn to art,” Leanne shares, painting a vivid picture of her childhood infused with colors, shapes, and endless possibilities. “Whether it was sketching in my notebook or experimenting with different mediums, art was my sanctuary.”

Sam’s journey traces back to his deep-rooted love for the natural world. As a biologist by training, he found himself captivated by the intricate tapestry of life from a young age. His fascination with nature evolved into a passion for storytelling, driving him to explore the intersection of science and narrative. Sam’s trajectory led him to the BBC, where he honed his skills in natural history filmmaking, laying the groundwork for his future endeavors.

Scroll to Top